National Bowls

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BOWLS AWARENESS DAY


FREEDOM DAY - WEDNESDAY 27 APRIL 2011


By now I am sure you are all aware of what is planned for Freedom Day. We are holding a Bowls Awareness Day (a BSA initiative) countrywide to try and encourage new members to our game. This has become a priority due to a dwindling membership base.


Morningside CC has been appointed as National Headquarters for this initiative which will include a World Record Attempt for the number of bowls delivered in an hour. This will take place between 12 noon and 1 pm. The main spin off of the day is to raise a substantial amount of money (target R1 million) for our two worthwhile charities – CANSA and Disability Bowls.


We are planning a fun filled day at Morningside to coincide with hopefully the majority of Bowls Clubs throughout the country and need the support of all our members. Our plan is to fill all four greens (strung for 7) with “Non Bowlers”. This means we need to enlist the help of Friends, Family and Business colleagues to achieve this goal. This equates to 224 ‘bowlers’ on the day. To achieve this we need your help. The way to filling the greens is to allocate a Rink to a member who’s responsibility is to fill that rink with 8 bowlers. Enlist the help of other members to assist you if you are unable to fill your rink. Forms for registration will be made available shortly by the organising committee and you are encouraged to have these completed prior to the day to expedite the smooth running of the day.


The cost for the day is as follows :-
R20.00 donation to participate


Rubber bracelets branded with the logos of the two charities and the catch phrase for the day will be available at a cost of R20.00 each (optional).


A more Funky bead bracelet will also be available at a cost of R50.00 each (optional).
A Certificate of Participation is also available at a cost of R10.00 (optional).
All monies raised will be allocated to our two charities (BSA will not be taking any share of the money raised apart from recouping costs in arranging the day).


The schedule for the day is as follows :-
9.00 – 11.00 Barefoot Bowls TABS session to introduce our “non Bowlers” to the game. Let’s try and fill our greens if possible.


11.00 – 11.30 Break for “Tea” / “Drinks” and a snack.
11.30 – 11.55 Assemble on greens ready for the “World Record Attempt”.
11.55 5 minute warning bell.
12.00 – 13.00 Bowl – at 12.55 a 5 minute warning bell will be rung.
13.15 SPIDER – The mother of all spiders – donate your small change for this SPIDER to take place on the Show Green.
13.30 - PARTY
14.00 - LIVE BAND – “FOOLISH BEHAVIOUR”


What is planned for the day??
Bowls Barefoot Bowls and the “World Record Attempt”
Food Stalls and normal kitchen available
Vendor Stalls Available at a cost of R150.00 for the day (a Brochure will be distributed shortly giving details)
Music SAB are supplying a Music Gig Box for the day. Planning is under way to get other supporting acts. Going to be awesome.


Bring and Braai Fires will be available on the day and you are encouraged to use these facilities
Bring the Kids Jumping Castle will be up and running
The day will be hosted by our Patron Jeremy Mansfield and there will be numerous other celebrities taking part on the day.

 

South Africans challenged to free their feet on 27 April 2011

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If you’ve ever wondered how to celebrate the anniversary of South Africa’s step to democracy, Bowls SA is offering a fun solution. They’re asking all South Africans to gather together on Freedom Day at bowls clubs around the country for a record breaking attempt in support of the Cancer Association of South Africa (CANSA) and Disability Bowls.

The intention is to set an official Guinness World Record by delivering the most bowls in a country within an hour and in the process raise one million Rand for charity.

 

‘We’re going big,’ says Kallie Haupt, Bowls SA’s executive responsible for Promotion and Development at Bowls SA, ‘bowls has always been a unifying sport, in the sense that nobody has an advantage in terms of age, sex or physical build so we figured what better way to unite South Africans on Freedom Day than to get them to step out and have some fun for a great cause.’

 

‘There’s a bowls club in every city and village of the country,’ adds Haupt, ‘so it makes sense to use them as a tool to bring the whole nation together. If we can get 50 000 South Africans out there on the 27th then we’ll have raised a million bucks and we’re donating every single cent of it. It’ll be a spectacular achievement.’

 

In case you’re worried about the dress code so synonymous with bowls of yesteryear, Bowls SA president, Debra Ferguson, assures us that anything goes. ‘The wilder the better,’ she laughs, ‘some players like to lampoon the old styles and dress up in ties and waistcoats, which is good fun, but the sport is far more relaxed these days. You can even play barefoot if you like.’

 

The project has received backing from celebrities, most notably with Jeremy Mansfield, cancer survivor and former host of 94.7’s Rude Awakening, coming out in support of the effort. Bowls SA is also driving support through Facebook and is asking the public to challenge their favourite celebrities to get onto the greens.

“In the week leading up to the 27th we’re going to ask anybody who has been affected by cancer to change their profile picture to a photo of their feet,” says Rob Zimmerman, the event co-ordinator, ‘if we can bring South Africans together on this important day, raise the money for charity and increase awareness around cancer then we’ll have done something remarkable.’

You can voice your support by joining www.facebook.com/barefootbowls. Visit www.barefootbowls.co.za for more information

 

About DISABILITY BOWLS

 

Disability Bowls South Africa, affiliated to Bowls S.A., organises Bowls competitions or tournaments for both blind bowlers and physically disabled bowlers. Blind bowlers range from the partially sighted to totally blind. The physical disability category are spinal cord injuries, polio, amputations, cerebral palsy, head injuries, progressive disorders such as multiple sclerosis and any locomotor disability. Disabled bowlers generally belong to their local bowls club and participate for much of the time with able bodied bowlers. For help in getting started in either blind or physically disabled bowls, for more information contact Brian Sneag ibi731@ibi.co.za  or Roger Hagerty, roger.hagerty@vodamail.co.za   or  phone 0824945895

 

About CANSA


CANSA offers a unique integrated service to the public and all people affected by cancer. As a leading role-player in cancer research (R4,5 million spent annually), the scientific findings and knowledge gained from our research are used to realign our health programmes as well as strengthen our watchdog role to the greater benefit of the public. Our wide-reaching health programme includes prevention and education campaigns, patient care and support in the form of 13 Interim Homes and the main metropolitan areas plus one hospitium (based in Polokwane) for out-of-town cancer patients, support centres that offer stoma and lymphoedema clinics, medical equipment hire, toll-free line and support to children and their families affected by cancer via CANSA Tough Living with Cancer (TLC) programme. CANSA gives out free Cancer Coping kits in English, seSotho, isiZulu and Afrikaans funded by the National Lottery Distribution Trust Fund. Visit www.cansa.org.za or call toll-free 0800 22 66 22 for more information

 

Request for advertising and sponsorship

 

Bowls SA has concluded an agreement with Guinness World Records to attempt “The most bowls delivered in one hour in a country”.

The attempt on this record is to take place between 12h00 and 13h00 on Freedom Day 27th April 2011 at all participating clubs around South Africa. The event, which takes place in conjunction with our Barefoot Bowls Awareness day, was conceived to offer South Africans an opportunity to gather together in celebration of the country’s transition to democracy. In the process we are attempting to raise R1 Million for CANSA and Disability Bowls.

The Barefoot Bowls concept arose out of an interest from corporates and members of the public in playing bowls as a way of relaxing, team building or simply connecting on the greens in a relaxed atmosphere. The nature of the sport means that anybody can take part, regardless of age, sex or fitness level, making it ideal for companies and families.

 

Advertising potential

 

  • Advertising can be highly focused, targeting suburb, city, province or the
    entire country.
  • There are 535 clubs spread around South Africa, the majority of which are expected to take part.
  • Celebrity endorsement through the ever popular Jeremy Mansfield, himself a
    cancer survivor.
  • Broad spread of agegroups ranging from teenagers and students all the way through to senior citizens.
  • Great PR in the form of large donations to CANSA and Disability Bowls as well as the association with a World Record.
  • Direct marketing to the 59 000 people expected to take part on the day and additional, wide-reaching coverage through the media.
  • Clear opportunites for above and below the line marketing.
  • A wide network to assist with setting up of branding and marketing at clubs

 

Advertising opportunities and costs

National Advertising Facebook Website Promotion Material
@ HQ’s
Advertise on Green Surrounds Advertise On Green Edge BBAD
Naming rights

R 5 000.00

Yes

Yes

 

 

 

 

R10 000.00

Yes

Yes

 

 

 

 

R20 000.00

Yes

Yes

Yes

 

 

 

R50 000.00

Yes

Yes

Yes

Yes

 

 

R100 000.00

Yes

Yes

Yes

Yes

Yes

 

R250 000.00

Yes

Yes

Yes

Yes

Yes

Yes